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Virgin America was founded in 2004 by the Virgin Group to offer a more pleasurable domestic airline flying experience to the traveling public. Headquartered in nearby Burlingame, California, the carrier built a large and particularly loyal customer base through a unique blend of style, equipment, and services. These included leather seats, cabin mood lighting, premium entertainment systems with a broad range of audiovisual programming, full-service meals, and friendly, enthusiastic flight and ground crews dressed in hip, casual uniforms. The airline primarily focused on offering superior economy services while also providing competitive first-class amenities. The carrier’s flight crews were known for fostering a fun, relaxed, and enjoyable cabin atmosphere that was reminiscent of earlier California carriers, such as PSA (Pacific Southwest Airlines) and Hughes Airwest. See "VX Forever: The Legacy of Virgin America" on display in the Aviation Museum and Library, located pre-security, in the International Terminal, open daily from 10am to 4:30pm. https://www.sfomuseum.org/exhibitions/vx-forever This image was posted on January 24, 2024.

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In early 2004, the Virgin Group announced plans to create a United States-based, low-cost airline initially named "Virgin USA.” Although the public showed strong support for the creation of a new economy airline, the company experienced many complications during the approval process, including rivalries between New York and California cities, labor union disputes, resistance from all major U.S. airlines, and concerns that a Virgin Group airline would primarily be controlled outside of the U.S. After initially being denied approval by the Department of Transportation, a revised application was submitted in January 2007 stipulating that voting shares would be held by an approved trust and only two Virgin Group directors would serve on the airline’s eight-person board. This image was posted on July 23, 2024. #vxforever
Although Virgin America was still not realizing a profit after six years of operations, the carrier built a solid reputation for delivering an improved passenger experience at a competitive price. This image was posted on September 23, 2024. #vxforever
Identified by the IATA (International Air Transport Association) code VX, Virgin America commenced operations in 2007 with branding licensed from Sir Richard Branson’s UK-based Virgin Group. This image was posted on February 12, 2024. #vxforever
Please join us for a free public event to celebrate the legacy of Virgin America and the new SFO Museum exhibition "VX Forever". This image was posted on April 05, 2024. #vxforever
During its first year of operations, Virgin America flew to only eight cities. This image was posted on August 16, 2024. #vxforever #avgeek
The Concorde was the first and only successful supersonic airliner to sustain regularly scheduled service. This image was posted on December 01, 2023.
Throughout the eleven years of its operation, Virgin America supported the LGBTQ community and remained committed to LGBTQ rights and equality. This image was posted on June 14, 2024. #vxforever