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Willa Lee Calvin and her daughter Bernice Calvin served as the editors and publishers of Beauty Trade magazine, which catered to the African American hairstylist. It was the premier Black beautician publication from the mid-1950s through the 1970s. Beauty Trade covered a variety of topics related to the haircare industry as well as documenting the profession internationally. Civic leader and activist Marjorie S. Joyner regularly wrote articles for the magazine. See “Hair Style” on display, post-security in Harvey Milk Terminal 1 or online at: https://bit.ly/HairStyleSFOM Beauty Trade Magazine covers: July 1965, November 1964, June 1971 Calvin News Service; New York Madam C. J. Walker Supplemental Collection, Indiana Historical Society
This image was posted on February 02, 2021.
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