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Masterminded by advertising executive Mary Wells Lawrence and unveiled in 1965, #Braniff’s revolutionary new identity shocked the airline industry. For “The End of the Plain Plane” campaign, designer Alexander Girard (1907–1993) introduced a vivid color pallet, while Italian-born fashion impresario Emilio Pucci (1914–1992) re-conceptualized the airline uniform. Pucci’s 1965 Gemini IV Collection was multi-layered for inflight quick-change combinations of suits, tunics, and culottes. Pucci then introduced this 1966 Supersonic Derby outfit. The harlequin-print nylon jersey, tights, and bowler hat have Central American instruments and pre-Columbian art motifs. Footwear designer Beth Levine (1914–2006) created the striped calfskin boots. See more historical photos of flight attendants in #vintage #uniforms in "#FashionInFlight: A Photo Album" on display, pre-security, in the Aviation Museum and Library. The Aviation Museum and Library is open daily from 10am to 4:30pm. http://bit.ly/fashioninflight #WomenInAviation #fashion #flightattendants #crewlife #MaryWellsLawrence #EmilioPucci #Pucci #AvGeek #AviationHistory Braniff International Airways hostess in uniform by Emilio Pucci 1966 photograph Braniff International Public Relations Archives, History of Aviation Collection, UT-Dallas R2016.0318.008 This image was posted on January 11, 2017.

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