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Pan American World Airways flight attendants were viewed as chic, high-fashion icons of jet-age air travel and were featured in promotions for consumer products and luxury travel abroad. The press release for this photo reads, “Joseph Magnin, Pan American, the Hong Kong Tourist Association and Beltz Travel entered into a unique travel promotion to increase store sales. The components included window and in-store displays, distribution of a travel-oriented summer sales catalogue to over one-half million customers in the San Francisco Bay Area, and a prize drawing of a 23-day trip for two to the Far East. Pictured above are Robert A. Berry, President of Joseph Magnin Company, Charles Beltz of Beltz Travel and Robert F. Reynolds, United States Representative for the Hong Kong Tourist Association enjoying the company of Pan American’s Katherine Koelsch while inspecting one of the Joseph Magnin window displays in the San Francisco store at Stockton and O’Farrell Streets.” #WomenInAviation Pan American World Airways, Katherine Koelsch 1973 SFO Museum Collection Gift of Katherine Koelsch Kriken 2014.126.002 This image was posted on April 13, 2016.