loading image
At the intersection of art and aviation: In the mid-1970s, the advertising firm of Dillon, Gordon, Hawkey & Shortt was hired to refresh Braniff International's brand image. The association of the Braniff brand with colorful aircraft, now updated to an attractive two-tone scheme, provided the basis for the agency's Flying Colors campaign. Gordon negotiated with the world-renowned artist Alexander Calder to paint an entire Douglas DC-8-62, transforming it into a flying work of art. This aircraft, named Flying Colors of South America, entered service in 1973 on routes between the U.S. and premier South American destinations. Calder then commemorated the United States Bicentennial in 1976 with another aircraft, this time a Boeing 727, named the Flying Colors of the United States. "When You Got it- Flaunt It: #AdvertisingBraniff International" is on display, pre-security, in the Aviation Museum and Library. http://bit.ly/AdvertisingBraniff
This image was posted on January 19, 2018.
Similar Instagram posts
This is your last week to see "When You Got It- Flaunt It: Advertising Braniff International," which highlights two decades of Braniff International Airways' marketing history.
This image was posted on June 12, 2018.
#aviation #avgeek #braniff #advertising #marketing #georgesgordon #douglasaircraft #dc8 #flyingcolors #alexandercalder
#OnThisDay in 1982, Braniff International Airways ceased operations.
This image was posted on May 12, 2018.
#braniff #avgeek #avationgeek #aviation #aviationhistory #vintageaviation #history #avhistory #aviationgeeks #avgeeks
Not all posters produced by airlines advertised their service destinations.
This image was posted on July 24, 2024.
#52posters #braniff #alexandercalder
In the early 1970s, artist Alexander Calder was commissioned to paint several aircraft operated by Braniff International Airways.
This image was posted on July 07, 2016.
Artist Alexander Calder was born #onthisday in 1898.
This image was posted on July 22, 2020.
#alexandercalder #avgeek #braniff #museumfromhome