loading image

At the intersection of art and aviation: In the mid-1970s, the advertising firm of Dillon, Gordon, Hawkey & Shortt was hired to refresh Braniff International's brand image. The association of the Braniff brand with colorful aircraft, now updated to an attractive two-tone scheme, provided the basis for the agency's Flying Colors campaign. Gordon negotiated with the world-renowned artist Alexander Calder to paint an entire Douglas DC-8-62, transforming it into a flying work of art. This aircraft, named Flying Colors of South America, entered service in 1973 on routes between the U.S. and premier South American destinations. Calder then commemorated the United States Bicentennial in 1976 with another aircraft, this time a Boeing 727, named the Flying Colors of the United States. "When You Got it- Flaunt It: #AdvertisingBraniff International" is on display, pre-security, in the Aviation Museum and Library. http://bit.ly/AdvertisingBraniff This image was posted on January 19, 2018.

Similar Instagram posts

Introduced in 1952, the de Havilland D.H. 106 Comet was the first commercial passenger jetliner to enter service, years before the introduction of other jetliners. This image was posted on June 16, 2021. #wingwednesday #avgeek #airplane #dehavilland #dehavillandcomet #jet
The Douglas DC-8 was developed during the mid-1950s as a competitive design to Boeing’s 707. This image was posted on January 09, 2019. #aviationevolutions #jimlund #avgeek #aviationgeek #aviation #aviationhistory #vintageaviation #history #aviationgeeks #modelplane #scalemodel #avgeeks
Introduced in 1952, the de Havilland Comet was the first commercial passenger jetliner to enter service, years before the introduction of other jetliners. This image was posted on September 28, 2018. #aviationevolutions #jimlund #avgeek #aviationgeek #aviation #aviationhistory #vintageaviation #history #aviationgeeks #modelplane #scalemodel #avgeeks #turboprop
Following Pan American World Airways’ introduction of the Boeing 747 in January 1970, BOAC (British Overseas Airways Corporation) received deliveries of the aircraft and launched transatlantic service in April 1971 between London and New York. This image was posted on April 07, 2020. #widebodyav #avgeek #widebody #jumbojet #aircraftmodel #flightattendant #747 #museumfromhome
BEA (British European Airways), was formed by the Civil Aviation Act of 1946 in Great Britain. This image was posted on February 24, 2022. #defunctthursday #bea #boac #avgeek #britishairways