loading image
"Theatricalizing life with dreams" was how Mary Wells, a pioneering advertising executive for Jack Tinker Associates, recalled her greatest strength. Her dream for Braniff International in 1965 was an experience that was fun, youthful, and fashion-forward. It was an experience that started with the advertising and was carried straight through the ticket counters and airport lounges and onto the colorful aircraft served by air hostesses in radically designed uniforms. Launched in the midst of the creative, rebellious 1960s, the campaign was a runaway success. Almost overnight, Well's campaign transformed Braniff International from a respectably conservative, mid-sized Texas airline to an international icon of American youthful creativity and prosperity that captured the age like no other campaign had done before. Her success with Braniff International gave Wells the professional clout to start her own agency, Wells, Rich, Greene, in 1966. When the company went public in 1968, Mary Wells became the first female CEO of a company traded on the New York Stock Exchange. "When You Got it- Flaunt It: #AdvertisingBraniff International" is on display, pre-security, in the Aviation Museum and Library. http://bit.ly/AdvertisingBraniff
This image was posted on March 18, 2018.
Similar Instagram posts
Hired by Braniff International Airways in 1965, Mary Wells Lawrence created one of the most successful airline advertising campaigns ever, “The End of the Plain Plane”, which introduced airliner liveries with unique, bright color combinations and revolutionized the airline industry.
This image was posted on August 03, 2016.
#womeninaviation
Continental Airlines launched Boeing 747 jumbojet service in 1970.
This image was posted on May 12, 2020.
#widebodyav #avgeek #museumfromhome
A new era of pluralism in fashion emerged in the 1970s, while space-age, psychedelic influences from the 1960s receded.
This image was posted on July 20, 2016.
In the mid-1960s, American commercial aviation was primed for transformation.
This image was posted on October 27, 2017.
#aviation #braniff #advertising #marywellslawrence #avationgeek #aviation #aviationhistory #vintage #jetliner #aviationlovers #vintageaviation #history #avhistory #aviationgeeks #instaplane #flying #plane #flight #airline #avgeeks #aviation4u #aviationdaily
Continental was one of numerous U.S. airlines to launch Boeing 747 jumbojet service in 1970.
This image was posted on October 18, 2019.
#widebodyav #avgeek #widebody #jumbojet #jetage #continental #hostess #crewlife #flightattendant
This image was posted on May 11, 2016.
#fashioninflight #behindthescenes #womeninaviation #uniforms #avgeek