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In the mid-1960s, American commercial aviation was primed for transformation. Jet aircraft were shrinking the globe and a new generation of airline executives was taking the reins from those who had grown the industry from biplanes landing in grass fields to a billion-dollar enterprise that moved millions of people every year. In 1965, Mary Wells delivered an advertising campaign dubbed The End of the Plain Plane to #Braniff International that looked like nothing anyone had seen before. Almost overnight, Well’s campaign transformed Braniff International from a respectably conservative, mid-sized Texas airline to an international icon of American youthful creativity and prosperity that captured the age like no other campaign had done before. "When You Got it- Flaunt It: #AdvertisingBraniff International" is on display, pre-security, in the Aviation Museum and Library. Image: The end of the plain plane fold-out advertisement, 1965. Mary Wells for Jack Tinker Associates. Braniff Airways Foundation. L2017.2201.006
This image was posted on October 27, 2017.
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