loading image

Braniff International Airways declared 1965 as “The End of the Plain Plane” after they hired advertising executive Mary Wells Lawrence (b. 1928) to rebrand the airline. Braniff and Lawrence commissioned architect and designer Alexander Girard (1907–93) to color coordinate everything from aircraft interiors to sugar packets, and they hired Italian fashion designer Emilio Pucci (1914–92) to overhaul the airline’s uniforms. From 1965–74, Pucci created multiple series of wild, mix-and-match, “non-uniform” uniforms for Braniff in a variety of vivid colors and bold patterns that revolutionized airline fashion. Pucci’s 1968 “Classic Collection” featured a long-sleeve dress in pale pink or plum Trevira polyester and wool, with matching gloves, leggings, and leather pumps. A geometric-patterned, pink and yellow Vivara scarf added a splash of color, while a silver vinyl serving apron and belt with faux jewel ends reminded passengers of the ongoing Space Race. "Flight Patterns" is on display post-security in Harvey Milk Terminal 1 and online at: http://bit.ly/FlightPatternsSFOM This image was posted on November 30, 2021.

Similar Instagram posts

Emilio Pucci (1914–92) designed his sixth and final uniform for Braniff in 1974. This image was posted on February 02, 2022. #flightpatterns #uniform #flightattendant #pucci #fashion
Happy Birthday Jean Louis! This image was posted on October 05, 2021. #flightpatterns #uniform #flightattendant #crewlife
In 1972, Emilio Pucci (1914–92) designed the “727 Braniff Place Blue Pant Collection” to commemorate the company’s growing fleet of Boeing 727 trijet airliners. This image was posted on January 18, 2022. #flightpatterns #braniff #emiliopucci #pucci #uniform #flightattendant #avgeek
In 1968, United Air Lines introduced their first uniform designed by Oscar-winning Hollywood costumer Jean Louis (1907–97), who had worked with such stars as Rita Hayworth (1918–87), Lana Turner (1921–95), and Marilyn Monroe (1926–62). This image was posted on July 16, 2021. #united #uniform #flightattendant
Mid-1960s airline fashion showcased bright and colorful, patterned fabrics for the first time in the industry. This image was posted on June 10, 2021. #flightpatterns #avgeek #airline #airlineuniform #1960s #fashion #northwestairlines
Do your summer travel plans include flying through SFO? This image was posted on July 09, 2016.