Product Imaging: The Art of Advertising See all the exhibitions.

Before the era of modern package design, manufacturers and sellers used the idea of a corporate "look" in imaginative ways. Three-dimensional promotional figures or mascots, predominantly made of polychromed chalkware, were produced for display racks or store shelves in the early twentieth century, the best known being the Campbell Kids (soup) and Buster Brown and his dog, Tige (shoes). From a private collection.